Film Induced Tourism: Destination Image Formation and Development

Film induced tourism or film is a result of destination image formation and development through industry with collaboration other stakeholders (policy makers, private public investors, scholars etc.). This postmodern phenomenon links driven emotions to the filming locations at same time responsible for positive negative formation. In Lithuanian academic discourses this theory, as well impact films towards local tourism, was not yet recognized. Therefore article, according collected theoretical material, analyses potential how can it be turned into promotion strategy. The conclusions show that there are real opportunities Lithuania use tool formation, however needs further analysis, clear strategic plan, strong Baltic region two recommendation models, which were presented in paper. research used dynamic analysis planning any specific institution related filmmaking, regional